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YCF
Policy and Programme |
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Information
Support |
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What is Information Support
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| The key to successful breastfeeding is Information, Education and Communication (IEC) strategies aimed at behaviour change. This is particularly true in the South Asian region, where culture and tradition play extremely significant roles in modulating infant feeding practices. Thus appropriate, adequate and effective IEC strategy needs to become the vital factor in promoting breastfeeding. IEC strategies are comprehensive when they use a wide variety of media and channels to convey concise, consistent, appropriate, action-oriented messages to targeted audiences at national, facility, community and family levels. IEC approaches include the use of electronic (TV, radio, video), print (posters, counselling cards, flip charts, manuals, newspapers, magazines), interpersonal (counselling, group education, support groups) and community activities to communicate important information and motivational material to mothers, families and the community. |
Information Support : 12th question in WBTi , an innovative initiative of the International Baby Food Action Network (IBFAN) Asia for tracking assessing and monitoring the Global Strategy for Infant and Young Child Feeding
know more visit http://www.worldbreastfeedingtrends.org/
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Where we are
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Key
question: Are comprehensive Information,
Education and Communication (IEC) strategies
for improving infant and young child feeding
(breastfeeding and complementary feeding)
being implemented?
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| Criteria
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Scoring
Check that apply. |
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Yes |
To
some degree |
No
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2005 |
2008 |
| 12.1)
There is a comprehensive national IEC
strategy for improving infant and young
child feeding. |
2 |
1 |
0 |
0 |
0 |
| 12.2)
IEC programmes (either governmental
or non-governmental) that include infant
and young child feeding are being actively
implemented at local levels |
2 |
1 |
0 |
0 |
1 |
| 12.3)
Individual counseling and group education
services related to infant and young
child feeding are available within the
health/nutrition care system or through
community outreach. |
2 |
1 |
0 |
1 |
1 |
| 12.4)
The content of IEC messages is technically
correct, sound, based on national or
international guidelines. |
2 |
1 |
0 |
2 |
2 |
| 12.5)
A national IEC campaign or programme
using electronic and print media and
activities has channeled messages on
infant and young child feeding to targeted
audiences in the last 12 months. |
2 |
1 |
0 |
1 |
1 |
| Total
Score: |
___/10__ |
4 |
5 |
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| for details seeThe State
of the World’s Breastfeeding: http://www.worldbreastfeedingtrends.org/countrysubmit.php?country=India |
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What we are doing (As BPNI)
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BPNI
works to provide accurate information on
breastfeeding and complementary feeding
at local, state, national and regional level.
The national resource center of BPNI collects,
uses and shares information to support state
and national programmes. Important activities
in this include dissemination of materials
produced by BPNI, IBFAN and WABA and maintenance
of a website for information campaign.
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Supporting Documents
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© Copyright 2007 BPNI. All Rights Reserved. |
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