The baby food campaign has been a long established international campaign with significant direction given by the International Baby Food Action Network (IBFAN) established in 1979 and has expanded over the years into a global network of public interest groups and individuals in 166 countries. IBFAN has led many campaigns since then and has acted on many fronts to ensure full compliance with the . Latest among the resolutions are: 61.20 of 2008 and 63.23 of 2010 that provide an important tool for worldwide policy advocacy.
BPNI has been active not only in India but also in South Asia (1997-2002), some other regions of Asia were added in (2002-2011), and since 2009, BPNI has taken up global programmes like World Breastfeeding Trends Initiative (WBT ) and One Million Campaign. BPNI was chosen to serve as the South Asia coordinating office for IBFAN in 1997. And further since 2002, BPNI acts as a host office to IBFAN Asia Pacific coordinating action in more than 42 countries. In 2007, IBFAN Oceania became an independent regional office and IBFAN Asia now coordinates action in 25 countries. The World Alliance for Breastfeeding Action (WABA) founded in 1992, spearheaded campaigning and social mobilization all around the world through one of its major tools, the World Breastfeeding Week (WBW) celebrated each year from 1 August -7 August. BPNI has been on the forefront of coordinating a massive movement in the country during theWBWfrom the last 20 years, where every sector now participates and in this activity. WABAchose BPNI to be its South Asia regional focal point and it continues since 1997.