25 years of promotion, protection and support of breastfeeding by BPNI has led to an exceptional momentum for breastfeeding in the country. Breastfeeding is now on the National Agenda in India. Policy makers recognize the effectiveness of breastfeeding as a preventive public health intervention that can substantially reduce under 5 year child morbidity and mortality. BPNI is not just an organization but a movement of affirmative efforts made since 1991 to amend and harmonize child health policies and programmes in the country.