Webinar on
Launch webinar of the National campaign “Let’s Turn Our Hospitals to be Breastfeeding Friendly”.
Date: 11th November| Time: 3:00-5:30 pm
Register here to participate in the webinar
Background
Breastfeeding is one of the most effective ways to ensure the health and survival of infants. It provides essential nutrients, protects against common childhood illnesses, and promotes a strong bond between mother and child. Yet, despite its well-known benefits women do not get fully supported for breastfeeding especially during c-section deliveries. Too often, new mothers face challenges such as inadequate support, misinformation, and unnecessary use of infant formula that hinder successful breastfeeding. This not only affects the health of infants but also contributes to broader public health concerns. It's time to change that by making our hospitals "Breastfeeding Friendly".
With this background the Breastfeeding Promotion Network of India (BPNI) has partnered with FOGSI, NNF, TNAI and AHPI for this campaign as part of our broader efforts to promote the UNICEF-WHO's Ten Steps to Successful Breastfeeding and MAA programme of MOHFW to ensure that hospitals across the country provide an environment that supports and protects breastfeeding for mothers and newborns.
The initiative brings together health professional associations, doctors, nurses, breastfeeding advocates, both from government and private hospitals and policymakers to collectively create a system where breastfeeding is the norm in all maternity health facilities.
Target Audience
Maternity hospitals (both public and private), Medical Colleges (both public and private), Health professionals (Obs & Gynae, Pediatrics and Neonatologist) , Health professional associations, National Health Mission Officials, Hospital Association members and Public health professionals, Lactation professionals and Social workers working with hospitals in maternal and child health.
Campaign Poster
