WEBINAR 

Counselling Women on Breastfeeding and Infant and Young Child Feeding: How, When and by Whom: Date:31st JULY, 2020 at 12.00 hrs IST

Organised by BPNI in Collaboration with WHO and ERA's Lucknow Medical College & Hospital Supported by HCL Foundation. 

 

Background
Counselling pregnant and lactating women on breastfeeding helps in building her confidence, improving feeding technique, preventing or resolving breastfeeding problems and adhering to the recommended optimal breastfeeding practices. Enough scientific evidence is available about the positive impact of breastfeeding counseling both at hospital and at community in increasing rates of initiation of breastfeeding within one hour of birth as well as duration of exclusive breastfeeding. However, this intervention is not universally accessible to pregnant and lactating women. There is a need to streamline the process to improve its availability, both in the health system and in the community. Many countries have established mechanisms for providing breastfeeding counselling to the mothers. India’s breastfeeding programme, Mothers’ Absolute Affection (MAA) programme launched in 2016 by the Ministry of Health and Family Welfare, has included counselling as an essential component.

This Webinar will have discussion on various aspects of breastfeeding counselling including its’ components, global recommendation, interventions and knowledge in implementing counselling services, particularly in India, by domain experts and experience sharing by a mother.

The webinar will be useful to the policy makers and programme managers of the MOHFW, Government of India and the State Governments, Paediatricians, Obstetricians, Nursing staff, Pregnant and lactating women, BPNI members, Counselling specialists, and Professional bodies of doctors and nurses.

 

SPEAKERS

Dr Laurence Grummer-Strawn
Unit Head, Food & Nutrition Action in Health Systems, WHO, Geneva

Dr. Laurence Grummer-Strawn is the coordinator of the Food and Nutrition Actions in Health Systems unit at the World Health Organization.  Until December 2014, he served as chief of the Nutrition Branch at the U.S. Centers for Disease Control and Prevention (CDC). Having earned his PhD from Princeton University, he worked at CDC for over 23 years, in the areas of Reproductive Health and Nutrition.  He is an epidemiologist who has published over 150 scientific publications.  He is recognized internationally for his work on vitamin and mineral deficiencies, breastfeeding policy, and development of both the CDC and the WHO Growth Charts.  At WHO, Dr. Grummer-Strawn oversees micronutrient malnutrition, undernutrition and infant and young child feeding. He leads the Baby Friendly Hospital Initiative, the Code of Marketing of Breast-milk Substitutes, and the Global Breastfeeding Collective. email Id-grummerstrawnl@who.int 

 

Dr. Sila Deb
Additional Commissioner (Child Health and In-Charge – Nutrition)
MoHFW, Government of India

Dr. Sila Deb, is working as Additional Commissioner (Child Health and In-Charge – Nutrition), in the Ministry of Health and Family Welfare, Government of India since 2010 and looking after the National Child Health and Nutrition Programme as national programme manager for the thematic areas such as, Anaemia Mukt Bharat strategy, Vitamin A Supplementation Programme, Infant and Young Child Feeding Practices, Deworming of Children and Adolescents, Childhood Diarrhoea and Pneumonia, Facility based Management of Children with Severe Acute Malnutrition etc. She is intensely involved in programme planning and development of national guidelines in related thematic areas, supporting the States in implementation as well as monitoring and evaluation of the programmes. Email Id- siladeb@gmail.com

 

Dr. MMA Faridi
Principal and Professor of Pediatric
Era's Lucknow Medical College

Dr. MMA Faridi, Dean, Faculty of Medicine, Era University, Lucknow. Principal and Professor of Pediatrics Era's Lucknow Medical College, Lucknow. WHO/UNICEF/IBFAN Course Director Infant & Young Child Feeding Counseling Training Course. Email Id- drmmafaridi@gmail.com

 

Dr. Arun Gupta (MD Ped)
Central Coordinator BPNI

Dr. Arun Gupta, a pediatrician in public service, founded the Breastfeeding Promotion Network of India (BPNI) in 1991. Over nearly 30 years, BPNI has played key role in strengthening national policies to promote, protect and support breastfeeding, which has led to almost negligible growth of breast-milk substitutes. Dr. Gupta has worked on policy analysis related to breastfeeding and complementary feeding. Part of this work involved conceptualizing and creating IBFAN’s World Breastfeeding Trends Initiative (WBTi), a break-through tool to bring together key government, academic, and NGOs to identify gaps and generate action, and created a unique web repository of policy and programmes. He has also written extensively on child nutrition and conflicts of interest and, in 2015, convened “Nutrition Advocacy in Public Interest” (NAPi) http://napiindia.in/wedo.html. His strong belief in the legal frameworks to protect public health has made significant impact in countries. Dr. Gupta coordinates BPNI and the South Asia part of International Baby Food Action Network (IBFAN), which is a 1998 Right Livelihood Award recipient. In 2001, the Dr. Gupta was named a Fellow of Indian Academy of Pediatrics.. Email Id-arun.ibfan@gmail.com

 

Dr. JP Dadhich MD (Paediatrics); FNNF
Director Technical , BPNI

Dr. JP Dadhich is Director Technical, BPNI, India. He is a Pediatrician and  Fellow of National Neonatology Forum of India. He has been an integral part of BPNI since more than one and a half decade. He is the co-chair of the global council of International Baby Food Action Network. He is former secretary of the National Neonatology Forum of India. He has several publications in peer reviewed journals and has contributed to a number of  guidelines and chapters in the books on breastfeeding, infant and young child feeding, child nutrition, neonatology and related subjects.  Email Id-jpdadhich@bpni.org

 

Download PowerPoint Presentation

WHO recommendations for breastfeeding counselling-Dr. Laurence Grummer-Strawn, Unit Head, Food and Nutrition Action in Health Systems,WHO, Geneva

Government of India initiatives for counselling on IYCF- Dr. Sila Deb, Additional Commissioner (CH), MoHFW, GOI

Components of breastfeeding counselling-Dr. MMA Faridi, Principal and Professor of Pediatrics, Era's Lucknow Medical College

Experience of IYCF counselling in India-Dr. JP Dadhich, Technical Director, BPNI

 

Ms. Vibharika Chandola : Experience of skilled breastfeeding counselling support from a mother's perspective

 

Webinar's Video-recording 

 

Language: English